History of Search Engines optimization

In the early days of Internet development, its users are a privileged minority and the amount of information available was relatively low. Access was mainly restricted to employees of various universities and laboratories who used it to access scientific information. In those days, the problem of finding information on the Internet was not as critical as it is now..

Directories of sites have been one of the first methods used to facilitate access to information resources on the network. Links to these resources have been grouped by subject. Yahoo was the first project of its kind opened in April 1994. As the number of sites in the Yahoo directory inexorably increased, the developers of Yahoo made the directory search. Of course, this was not a search engine in its true form because searching was limited to those resources which have been put listings in the directory. He did not actively seek resources and the concept of SEO is not yet arrived. .

Such link directories have been widely used in the past but now they have lost much of their popularity. The reason is simple - even modern directories with many resources that provide information on a tiny fraction of the Internet. For example, the largest directory on the network is currently DMOZ (or Open Directory Project). It contains information on about five million resources. Compare this with the database search engine Google with more than eight billion documents.

The WebCrawler project started in 1994 and was the prime mover of all the search features. Lycos and AltaVista search engines appeared in 1995 and for many years Alta Vista was the major player in this field..

In 1997, Sergey Brin and Larry Page created Google as a research project at Stanford University. Google is now the search engine world's most popular

Currently, there are three major international search engines - Google, Yahoo and MSN Search. They each have their own databases and search algorithms. Many other search engines use results from these three major search engines and SEO expertise can even be applied to all. For example, the AOL search engine (search.aol.com) uses the Google database while AltaVista, Lycos and AllTheWeb all use the basic Yahoo

Importance of SEO

Search engine Optimization is one way to increase the amount of visitors and the conscience of a website the top ranking in search engines. The higher the rank of a website in the results of search engines most likely the site will be visited by users.

If a user searches for a specific keyword or keyword phases, if a website which his rank will be seen in the first or second page of search results of engines. Optimization search engine ensures that the site is available for a search engine and improves the chances that the site is found by search engines

Now, if we wanted to have a success to optimize its site, it is better to consider some tips that may help successfully market your business.

Internal factors in SEO

SEO - Title Tag

This is one of the most important tags for search engines. Enjoy this in your SEO work. The text title tag is the first information about your website that the user sees. Therefore it must not only contain keywords, but also be informative and attractive. You want the searcher to be tempted to click on your link below and go to your website.

SEO - Header & Bold

Use keywords in headings. Headings are text highlighted with the «H» HTML tags. The «h1» and «h2» tags are most effective. Currently, the use of CSS allows you to redefine the appearance of text highlighted with these tags. This means that «H» tags are used less than nowadays, but are still very important in SEO work. Use the «strong» tag for highlighting instead of the more traditional «B» bold tag.


SEO - Keyword Use

You must now select the right keywords for each of your individual pages (keywords, or search terms, are what you expect search engine users will type in the search box to find a page like yours).Choosing the wrong keywords can throw off your entire search engine optimization strategy. It will force you to re-work your pages for new keywords and wait for the search engines to re-crawl your site.


SEO - Link Structure

Site navigation is very important for search engine spidering (and your visitors). We provide your website with an optimized, easy to navigate internal link structure that the search engines can cut through like a knife. The link structuring process includes designing a static (but editable) seo friendly menu, a sitemap, and possibly making use of breadcrumb link trails throughout your site. We use appropriate keyword phrases within each link to help with ranking.