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External factors in SEO

SEO - Anchor Text

The text of the link of any site link volume is vitally important in the ranking of search results. The anchor (or link) text is the text in the HTML "A" and "/ o" and is displayed as text that you click on a browser to move to a new page. If the link text contains appropriate keywords, the search engine sees it as an additional recommendation and highly significant that the site actually contains valuable information relevant to the search query.

SEO-Link exchange

 Exchange links with sites that are related by topic. Exchanging links with unrelated sites is ineffective and unpopular. Before exchanging, make sure that your link will be published on a “good” page. This means that the page must have high page rank and it must be available for indexing by search engines


SEO-Link popularity

Submitting to general purpose directories is one of the most important ways to high ranking your site but you should not submit your site to free directories. Such directories automatically publish links related to any search topic and are ignored by search engines. So that you must choose the directories that search engines concern such as DMOZ directory or the Open Directory Project is the largest directory on the Internet. DMOZ is used by Google to power the Google directory. It can take a long time (months in some cases) for an application to be processed. DMOZ is not the only directory of concern by the search engines


Top SEO Mistakes

Ignoring the Title tag

Leaving the empty tag is also very common mistake. This is one of the most important to have a keyword, because not only does it help in the optimization, but the text in your <title> tag shows in search results as your page title.<br /><br /> <span class="style8"><strong>A Flash website without a html alternative</strong></span><strong><br /><br /> </strong> Very often sites are designed with a graphic header which might be attractive but not to search engines and users. If you really insist that your site is Flash-based and you want search engines to love it, provide an html version <br /><br /> <strong><br /> <span class="style8"><strong>JavaScript Menus</strong></span><strong><br /><br /> </strong>Sometimes scripts are used for site navigation. As SEO worker, you should understand that search engines cannot read or execute scripts ,So if you have JavaScript menus you can't do without, you should consider build a sitemap (or putting the links in a no script tag) so that all your links will be crawl<br /><br /> <span class="style8"><strong>Ignoring URLs</strong></span><strong><br /><br /> </strong>Keywords in URLs are more important for MSN and Yahoo! but even with Google their relative weight is high<br /><br /> <span class="style8"><strong>Redirects</strong></span><strong><br /><br /> </strong>Do not use redirects unless there is a clear reason for doing It. Redirects make site analysis more difficult for search robots<br /><br /> <span class="style8"><strong>Hidden text</strong></span><strong><br /><br /> </strong>Hidden Text is a SEO spam tactic to hide contextual html text from human visitors to a webpage, however making it available to search engines to spider the text. Hidden Text is an illegal technique as search engines consider it search engine spam. By undertaking this practice, it will eventually harm natural search performance of a website.<br /><br /> <strong><strong><br /> </strong></p> </div> <div > <p><span class="bigtitle"><strong>Useful SEO tips</strong><a name="6" id="6"></a></span><strong><br /> </strong></p><ul> <li>Avoid Flash, but if you must use Flash, use SWF_Object () and have a text-only, keyword-centric and fully functional backup site loading behind it.</li><br/> <li>Use meaningful filenames such as "turtle-food.jpg" instead of "image1.jpg" for all files including graphics, sound, scripts, etc...</li><br/> <li> Use the meta description and meta keywords tags and put them immediately after the page title, as high on the page as possible - and make different titles as well as meta tags for each page</li><br/> <li>Get a list of keywords for EACH PAGE and work them into the tags in number four. Also, use them in the page titles. Put keywords ahead of the company name in page titles</li><br/> <li>Try to use header tags where possible, around keywords. If using CSS, use CSS to define the size and characteristics of your header tags. Validate CSS, just like the HTML and XML on the site.</li><br/> <li>bold or italics around keywords where possible, and name links using keywords.</li><br/> <li>Do not put text in graphics. Use text.</li> <br/> <li>Use the ALT tag and combine ALT text with keywords</li><br/> <li>Avoid using frames. If you must use frames, use <NOFRAMES> tags</li><br/> <li>Manually submit site to at least Google, Yahoo, DMOZ</li><br/> <li>Try to ensure that at least some page content is static and keyword-relevant</li><br/> </ul> </div> <p> </p> <p> </p> </div></td> </tr> </table></td> <td> </td> <td valign="top"><div align="right"> <table width="202" height="343" border="0" cellpadding="0" cellspacing="0"> <tr> <td height="36" valign="top"><img src="images/top2.jpg" alt="Our Clients" width="202" height="36" /></td> </tr> <tr> <td height="278" valign="top" bgcolor="#242424"><table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="6" height="278" background="images/leftbox.jpg"><img src="images/leftbox.jpg" width="6" height="3" /></td> <td width="240" height="278" valign="top"><br /><div align="center"><script type="text/javascript" src="js/scroller.js"></script></div></td> <td width="6" background="images/rghitl.jpg"><img src="images/rghitl.jpg" width="7" height="3" /></td> </tr> </table></td> </tr> <tr> <td height="28" valign="top"><img src="images/bottom2.jpg" width="202" height="28" border="0" usemap="#Map" /></td> </tr> </table> <table width="100%" border="0" cellpadding="0" cellspacing="0" bgcolor="#212121" > <!--DWLayoutTable--> <tr> <td ><div align="left" > <p class="bigtitle">Our Services</p> </div></td> <td> </td> </tr> <tr> <td height="75"><div align="left"> <p class="subtitle"><strong>Web Design Egypt</strong></p> <ul> <li class="subtitle"><a href="web-design-egypt.html">Web design Egypt main</a></li> <li class="subtitle"><a href="services.html">Web design services</a></li> <li class="subtitle"><a href="http://www.clicknet-eg.com/portfolio/index.html">Web design portfolio</a></li> <li class="subtitle"><a href="web_package.html"><strong>Our packages</strong></a></li> <li class="subtitle"><a href="ecommerce.html">Ecommerce Web Design</a></li> </ul> </div></td> <td> </td> </tr> <tr> <td height="68"><div align="left"> <p class="subtitle"><strong>Web Development Egypt</strong> <ul> <li class="subtitle"><a href="web-development-egypt.html">Web development Egypt importance</a></li> <li class="subtitle"><a href="web_package.html">Our Packages</a></li></ul> </p> </div></td> <td> </td> </tr> <tr> <td height="244"><div align="left"> <p class="subtitle"><strong>Web hosting and advertising Egypt</strong> </p><ul><li class="subtitle"><a href="hosting.html">Web hosting package</a></li> <li class="subtitle"><a href="ads.html">Advertising Offers</a></li></ul> </div><div align="left"> <p class="subtitle"><strong>Internal marketing</strong></p> <ul><li class="subtitle"><a href="seo-egypt.html">SEO importance </a><a href="hosting.html"></a></li> <li class="subtitle"><a href="seo_tutorial1.html">SEO tutorial</a><a href="ads.html"></a></li></ul> </div></td> <td> </td> </tr> <tr> <td height="89"><!--DWLayoutEmptyCell--> </td> <td> </td> </tr> <tr> <td height="74"><!--DWLayoutEmptyCell--> </td> <td> </td> </tr> <tr> <td><!--DWLayoutEmptyCell--> </td> </tr> <tr> <td> </td> </tr> </table> </div></td> <td width="12" valign="top"><img src="images/spice.jpg" width="8" height="4" /></td> </tr> </table></td> </tr> <tr> <td height="20" ><div align="center" class="copy"></div></td> </tr> <tr> <td height="26" bgcolor="#212121" id="footer"><div align="center" class="copy"> <p><strong><a href="index.html">Home</a> | <a href="about.html">About Us</a> | <a href="services.html">Services</a> | <a href="http://www.clicknet-eg.com/portfolio/index.html" target="_blank">Portfolio</a> |<a href="http://www.clicknet-eg.com/support/cgi-bin/pdesk.cgi" target="_blank"> Support</a> | <a href="contact.html">Contact Us</a>| <a href="faq.html">FAQ </a>| <span class="subtitle"><a href="sitemap.html">Site Map</a></span></strong><strong><a href="contact.html"><br /> </a></strong></p> </div></td> </tr> <tr> </table></td> </tr> <tr> <td height="20" id="footer"><div align="center" class="copy"> <p>Copyright © 2008 - 2009 <a href="index.html">ClickNet</a> All rights reserved.<br> Designed and Developed By <a href="index.html">ClickNet</a></p> </div></td> </tr> </tbody></table></td> </tr> </table> </div> <map name="Map" id="Map"><area shape="rect" coords="135,2,197,20" href="http://www.clicknet-eg.com/portfolio/index.html" target="_blank" alt="Web portfolio " /> </map> <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? 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